Post by account_disabled on Jan 8, 2024 20:58:24 GMT -8
Needs to Know Get the latest digital marketing data, insights and toolkits from DMI Digital Marketing Institute Logo CoursesResources ArticlesBlog TopicsLessonsToolkitsPresentationsVideosWebinarseBooksPodcastsGlossary PrivacyTermsBrowse our range of digital marketing courses which are designed and validated by the digital industry. View Courses Digital Marketing Institute Logo CoursesResources Keyword search... Sign In View Courses TrendingArticlesMicro LessonsSkills TestToolkitsWebinarseBooksPremiumMore ← Back to Articles May 8, 2023
The Value of TikTok Advertising ArticlesDigital StrategySocial Media Marketing Written by WhatsApp Number Brendan Almack The growth of TikTok has been phenomenal. The user growth that they have achieved in only 4 years, took Facebook almost 7 years. Marketing on TikTok is becoming a must-have for brands. Still we can see that the challenge for TikTok (as it was for Facebook and every other social media app) is to make the shift from attracting an audience to attracting enough advertisers to make it a sustainable business. After all, advertising makes the World Wide Web go round. According to a dataset collated by Wolfgang Digital, it’s evident that while spend on TikTok has increased by 800% YoY, it’s still only a fraction of the amount spent with Meta (5% to be precise). Advertiser adoption has been slow, but is accelerating rapidly. Wolfgang analysed TikTok
Performance over the last year to see exactly what the advertising opportunity is. Here, Brendan Almack and Roisin Linnie of Wolfgang Digital discuss the results they found from that analysis. TikTok is cheaper than its competitors The first opportunity is the cost. Since user growth is outpacing advertiser adoption, there’s a massive cost efficiency for those wanting to advertise on TikTok. Here’s how it compares to Meta (i.e. Facebook & Instagram): The Value of TikTok Advertising CPM, which is an indicator of reach, is considerably cheaper on TikTok. In fact, it costs 2.5 times more to reach the same number of people on Meta. Looking at the CPC which is typically a proxy for the cost of getting the user to click on the ad and visit your website, TikTok again offers value with CPCs being 30% cheaper. Read more: How to create TikTok content. Why Choose DMI? TikTok users are more engaged and less likely to leave the platform Beyond reach,
The Value of TikTok Advertising ArticlesDigital StrategySocial Media Marketing Written by WhatsApp Number Brendan Almack The growth of TikTok has been phenomenal. The user growth that they have achieved in only 4 years, took Facebook almost 7 years. Marketing on TikTok is becoming a must-have for brands. Still we can see that the challenge for TikTok (as it was for Facebook and every other social media app) is to make the shift from attracting an audience to attracting enough advertisers to make it a sustainable business. After all, advertising makes the World Wide Web go round. According to a dataset collated by Wolfgang Digital, it’s evident that while spend on TikTok has increased by 800% YoY, it’s still only a fraction of the amount spent with Meta (5% to be precise). Advertiser adoption has been slow, but is accelerating rapidly. Wolfgang analysed TikTok
Performance over the last year to see exactly what the advertising opportunity is. Here, Brendan Almack and Roisin Linnie of Wolfgang Digital discuss the results they found from that analysis. TikTok is cheaper than its competitors The first opportunity is the cost. Since user growth is outpacing advertiser adoption, there’s a massive cost efficiency for those wanting to advertise on TikTok. Here’s how it compares to Meta (i.e. Facebook & Instagram): The Value of TikTok Advertising CPM, which is an indicator of reach, is considerably cheaper on TikTok. In fact, it costs 2.5 times more to reach the same number of people on Meta. Looking at the CPC which is typically a proxy for the cost of getting the user to click on the ad and visit your website, TikTok again offers value with CPCs being 30% cheaper. Read more: How to create TikTok content. Why Choose DMI? TikTok users are more engaged and less likely to leave the platform Beyond reach,