Post by account_disabled on Jan 9, 2024 23:08:25 GMT -8
People no longer want companies that only care about their products, but rather think about their impact on the planet. And, with the internet and Digital Marketing already on the scene, this consumer gains voice and prominence to influence brands. Marketing then begins to adopt personalization strategies that go beyond segmentation and communicate specifically with each person.
In addition, it is also the stage of humanization of brands, which want to show their personality, their purpose, their values and their causes, in order to awaken people's identification. Marketing 4.0 Marketing 4.0 marks the Email List transition from marketing to the digital economy. Nothing that characterizes Marketing .0 is lost, however, now technology is much people's lives, in all their areas, in all their relationships.
Along these lines, artificial intelligence technologies, big data, virtual reality and other concepts are beginning to emerge that are still being consolidated in Marketing .0. But companies are already undergoing digital transformation to put this type of technology at the center of their strategies in order to generate more value for consumers.